Australia's Self-Regulated Alcohol Advertising Scheme

Alcohol advertising in Australia is currently self-regulated under a scheme managed by the alcohol and advertising industries.

The Alcohol Beverages Advertising Code (ABAC) is the alcohol-specific advertising code of practice.

We believe there are numerous deficiencies in the current system and how it's implemented:

In the Alcohol Advertising Review Board's view, the current system has consistently failed to ensure that alcohol is promoted responsibly and that young people's exposure to alcohol advertising is minimised.

The Alcohol Advertising Review Board was developed in response to the weaknesses identified in the existing self-regulatory system. We want to make the complaints process as easy as possible for the community, and we endeavour to reach a commonsense outcome that is socially responsible.

Want to know more about ABAC and alcohol advertising regulation in Australia? Check out 'Alcohol Advertising: Ten Shockers'.