Crown Lager ads on the "Bratz" games website

January 2012


THE AD: A 30 second Crown Lager advertisement appeared on a ‘Bratz’ game website, playing before children could access the ‘My Little Pony’ game, which is aimed at 3-8 year old girls.

ISSUE RAISED: An advertisement for Crown Lager was placed on a website aimed at 3-8 year olds.

OUTCOME: In Australia, the placement of alcohol advertising on the internet is not regulated.  A complaint to the ABAC Panel was dismissed because ABAC only covers the content, not placement, of alcohol advertising.

NOTE: In February 2012, an advertisement for Hahn Super Dry appeared in the same location on the ‘Bratz’ game website.