Key Concerns

There is an urgent need for action to address harmful drinking patterns in Australia

The alcohol industry spends hundreds of millions of dollars each year promoting its products

Exposure to alcohol advertising impacts young people

In Australia, alcohol advertising is subject only to a voluntary code administered by the alcohol and advertising industries. Advertising self-regulation is favoured by industry, yet self-regulation tends to be largely ineffective.[14],[15]

We believe there are numerous deficiencies in the current system and how it’s implemented. To find out more about Australia's self-regulated alcohol advertising scheme, click here.


[1] Independent market research commissioned by the McCusker Centre for Action on Alcohol and Youth, November 2012. Available from:

[2]Foundation for Alcohol Research & Education. Annual Alcohol Poll: attitudes and behaviours. Deakin (Australia): Foundation for Alcohol Research & Education; 2013

[3] Laslett A-M, Catalano P, Chikritzhs Y, Dale C, Doran C, Ferris J, et al. The Range and Magnitude of Alcohol’s Harm to Others. Fitzroy, Victoria: AER Centre for Alcohol Policy Research, Turning Point Alcohol and Drug Centre, Eastern Health; 2010.

[4] Australian Institute of Health and Welfare. 2010 National Drug Strategy Household Survey report. Drug statistics series no. 25. Cat. no. PHE 145. Canberra: AIHW; 2011.

[5] White V, Bariola E. Australian secondary school students' use of tobacco, alcohol, and over-the-counter and illicit substances in 2011. Prepared for Drug Stategy Branch, Australian Government Department of Health and Ageing. Melbourne: Centre for Bhavioural Research in Cancer, Cancer Council Victoria; 2012.

[6] National Health and Medical Research Council. Australian guidelines to reduce health risks from drinking alcohol. Canberra: Commonwealth of Australia; 2009.

[7] Winstanley MH, Pratt IS, Chapman K, Griffin HJ, Croager EJ, Olver IN, et al. Alcohol and cancer: a position statement from Cancer Council Australia. MJA. 2011; 194(9):479-482.

[8] Jernigan D. The extent of global alcohol marketing and its impact on youth. Contemp Drug Probl. 2010; 37:57–89.

[9] Victorian Department of Human Services. Alcohol beverage advertising in mainstream Australian media 2005 to 2007: expenditure and exposure. 2009.

[10] Anderson P, de Bruijn A, Angus K, Gordon R, Hastings G. Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol Alcohol. 2009; 44(3):229–243.

[11] Snyder LB, Fleming-Milici F, Slater M, Sun H, Strizhakova Y. Effects of Alcohol Advertising Exposure on Drinking Among Youth. Arch Pediatri Adolesc Med. 2006; 160:18-24.

[12] Smith L, Foxcroft D. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health. 2009; 9(51).

[13] Australian Medical Association. Alcohol Marketing and Young People: Time for a new policy agenda. Canberra: Australian Medical Association; 2012. 

[14] Jones S, Hall D, Munro G. How effective is the revised regulatory code for alcohol advertising in Australia? Drug Alcohol Rev. 2008; 27:29-38.

[15] Moodie R, Stuckler D, Monteiro C, Sheron N, Neal B, Thamarangsi T, et al. Profits and pandemics: prevention of harmful effects of tobacco, alcohol, and ultra-processed food and drink industries. The Lancet. 2013; 381(9867):670-679.