VB 'Raise a Glass' television advertisement - ref 27/12

2 August 2012.

This determination concerns an advertisement for VB by Foster's Group Limited which was the subject of two complaints received on 16 April 2012 and 26 April 2012.

The complaint is upheld in part.

Download the determination report.

Note: a third complaint regarding the Raise a Glass television advertisement was received on 2 August 2012. As the advertisement had already been reviewed by the Alcohol Advertising Review Board Panel, the complaint was not passed on to the Panel. The Advertiser was notified that a third complaint was received.