Alcohol advertising review board content code

4. alcohol-specific provisions:

h. Operation of vehicles, skilled activity, sport

Alcohol Advertisements may not portray Alcoholic Beverages in such a way as to associate the product with the operation of any vehicle or with any activity requiring a significant degree of skill, care or mental alertness, including sporting and physical activities.52

 

52. Canadian Broadcast Advertising of Alcoholic Beverages Code (l), (m) (Minor editorial modification)