Alcohol advertising review board content code

5. standards to be applied to the naming and packaging of alcoholic beverages

Without limiting the application of the other provisions in this Code, labels, graphics, artwork, brand names, packaging, containers and other marketing materials and techniques shall not:

1. have an appearance of special appeal to Young People by way of designs, motifs, cartoon characters or other devices that predominantly appeal to Young People;

2. lead to confusion with confectionary or soft drinks;

3.  lead to confusion as to the alcoholic nature and/or alcoholic strength of the product;

4. draw any association with illicit drugs.55


55. New Zealand Code for Advertising Liquor 2(a)