Alcohol advertising review board content code

2. Application and scope

The authority of this Code applies to the content and placement of Alcohol Advertisements.

Compliance with the Code is assessed according to certain relevant factors, which include (but are not limited to):

• the Alcohol Advertisement’s probable impact when taken as a whole and in context;
• the audience actually, or likely to be, or intended to be, reached by the Alcohol Advertisement; and
• the medium/media used to deliver the communication.²³

23. Canadian Code of Advertising Standards, Scope of the Code (modified, NB extended application to apply to placement)