Q. Who can submit complaints?
Q. Does it cost to make a complaint?
A. No, there are no costs involved with making complaints.
Q. I would like some help to make a complaint – who can help me?
A. If you have any questions about making complaints or the Code, please contact the Alcohol Advertising Review Board by emailing: Email Complaints.
Q. Why should I submit my complaint to the Alcohol Advertising Review Board (AARB) rather than the Advertising Standards Bureau (ASB)?
A. The Alcohol Advertising Review Board was established in response to concerns about the effectiveness of alcohol advertising regulation under the ABAC Scheme. Unlike the ABAC system, the AARB is free of alcohol and advertising industry involvement. We believe that the AARB will be more effective than the industry-managed alternative, but we also encourage you to make complaints about advertising you feel to be inappropriate through every mechanism available to you, including the ABAC.
Q. Does it help if I send a picture of the advertisement with my complaint?
A. Yes! If you send a picture of the advertisement with your complaint (for example, from your camera phone), it will make it considerably easier for us to review your complaint . If you can’t provide a copy of the advertisement we will do our best to obtain a copy but that may not always be possible. The Panel must have access to the advertisement in order to review it against the Code.
Q. Will my name and contact details be kept private?
A. Yes. We ask for your name and contact details so that we can contact you if we have any questions about your complaint and to let you know the outcome of your complaint. We will not pass on your name or contact details to the advertiser or identify you when decisions are posted on the website unless you specifically request us to do so. If you would prefer, you may submit complaints anonymously.
Q. What happens if the complaint is upheld?
A. The advertiser will be notified if a complaint is upheld to request that they modify or remove the offending advertisement. Like the Alcohol Beverages Advertising Scheme, the Advertising Standards Bureau and the Outdoor Media Association, the AARB does not have legal power to enforce its decisions. However, information about decisions will also be communicated to the media and the public, with all determination reports available on our website.
Q. I’m not happy with the decision of the Panel – what can I do?
A. The Alcohol Advertising Review Board will, at the discretion of the Chair or another member of the Advisory Board, consider appeals. To discuss a potential review, please contact the Alcohol Advertising Review Board by emailing: Email Complaints.
Q. I would like to suggest changes to the Code or the processes – who do I contact?
A. To suggest changes to the Code or processes for consideration by the Steering Committee, please contact the Alcohol Advertising Review Board by emailing: Email Complaints.
Q. I’m interested in being on the Review Panel – who do I contact?
A. To express your interest in being on the Review Panel, please contact the Alcohol Advertising Review Board by emailing: Email Complaints. Panel members are appointed at the discretion of the Steering Committee.
Q. Does the Alcohol Advertising Review Board receive any financial or in-kind support from the alcohol industry?
A. No, the Alcohol Advertising Review Board operates independently of the alcohol industry.
Q. Is the Alcohol Advertising Review Board a government initiative?
A. No, the Alcohol Advertising Review Board operates independently of the government and works under the auspices of the McCusker Centre for Action on Alcohol and Youth and Cancer Council WA.