About us

The Alcohol Advertising Review Board reviews complaints from the Australian community about alcohol advertising.

Our Mission:

To administer an independent alcohol advertising complaint review service to help protect the community from inappropriate alcohol advertising and encourage effective regulation of alcohol advertising.

Our Aims:

The Alcohol Advertising Review Board was developed in response to concerns about the current voluntary alcohol advertising regulation system. We believe the complaints process should be independent of the alcohol or advertising industries.

The Alcohol Advertising Review Board Code sets criteria for acceptable content and placement of alcohol advertising and applies to all forms of alcohol advertising in Australia.

If you believe the content or placement of an alcohol advertisement is inappropriate or concerning, we encourage you to submit a complaint.

When a complaint is received, it is sent on to a Review Panel. The Review Panel applies the Code and determines whether the advertisement has breached any provision of the Code. The steps in the Review Process are described in the Alcohol Advertising Review Board Procedures.


The Alcohol Advertising Review Board is an initiative of the McCusker Centre for Action on Alcohol and Youth and Cancer Council WA. The Alcohol Advertising Review Board operates with support from health organisations around Australia.

McCusker Cenre for Action on Alcohol and YouthThe McCusker Centre for Action on Alcohol and Youth is committed to reducing alcohol-related harm among young people. The work of the McCusker Centre is directed towards raising awareness of the magnitude of alcohol‐related harms among young people, the approaches we know can work, other options, and the need to act without delay.

For more information on the McCusker Centre for Action on Alcohol and Youth, head to their website.

Cancer Council WACancer Council WA is an independent not-for-profit organisation that conducts research, cancer prevention and support programs and advocacy in order to reduce the burden of cancer on the community. Cancer Council WA is concerned about the level of alcohol consumption in Australia due to the role alcohol consumption plays in increasing people’s risks of developing certain cancers, and is particularly concerned about alcohol consumption and related harm in young people.

For more information on Cancer Council WA, head to their website.